TalkSooner serves as a resource for parents to access information about substance use prevention.
TalkSooner is the product of multiple county coalitions in West Michigan, working together to send out a common message to parents of youth ages 10-18 about alcohol, tobacco, and other substances.
TalkSooner helps parents inform youth about the dangers of substance use. Focus group data suggested that youth do seek information and guidance from parents and other adults, so it is important that parents have these difficult conversations.
The TalkSooner core team believes that accurate information is critical to help parents and youth make healthy choices around substance use. The goal of TalkSooner is to delay the onset of substance use through encouraging positive, honest conversations with youth that are centered on factual information.
TalkSooner provides a variety of information and resources to make the conversation easier: drug facts, trends and information, signs to watch for if there are concerns about youth use, and tips for how to talk to youth about this complicated topic. TalkSooner does not endorse the use of scare tactics, and wants to help parents feel empowered to have conversations and set appropriate expectations with their children.
TalkSooner reaches parents through multiple communication methods including: social media, Android and Apple apps, a website, billboard campaigns, and more.
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